Training Sessions + Cultural Immersion: Weichai's Overseas Marketing Mid-Year Bootcamp is Top-Tier

Recently, to comprehensively enhance the skills of its overseas marketing personnel and better serve global customers, Weichai organized the “Leading the Way, Seizing the Day, Sprinting Ahead into the Next Phase” 2024 Overseas Marketing Mid-Year Bootcamp, focused on talent development to build a strong, internationally competitive team.

Targeting Overseas Markets

Enhancing Comprehensive Competence

Conquering overseas markets and nurturing localized talent teams is crucial. This bootcamp brought together Weichai employees from global markets, both Chinese and international. The training covered a broad range of topics, including product knowledge, corporate culture, business discussions, and business etiquette. Through systematic learning and practical case studies, the overseas marketing team quickly gained knowledge of products, marketing strategies, and Weichai’s corporate culture. The bootcamp also enhanced their cross-cultural communication skills and abilities in global brand building. 

Frontline Production Visits + Traditional Culture Immersion

Weichai Bootcamp is Truly Top-Tier

As part of the program, international employees toured the production workshops and Weichai’s technology exhibition hall. The spotless production lines, advanced automated equipment, and efficient AGV robots left them highly impressed with Weichai’s smart manufacturing and its vast “Power Kingdom”.

The bootcamp also featured lessons on traditional Chinese culture. International employees learned about tea culture and experienced the art of brewing and tasting tea firsthand, deepening their understanding of China’s rich cultural heritage and accelerating their integration into the Weichai family.

Enhancing Cohesion and Combat Strength

Unleashing the Power of High-Quality International Talent