"Hi, future!

"Hi, future! Use the orange square dot at the top of the "i" as the creative starting point and visual focus. The jumping orange dots outline the strategic growth trajectory of Shandong Heavy Industry as it moves towards high-end, intelligent and green development.

At this moment, the universe is beginning, heaven and earth are dividing, and all things are converging. The vibrant orange, like the spark of hope, the dawn light, cuts through the ignorance of civilization and brings the journey of the future. It symbolizes the power and ambition of Shandong Heavy Industry to change the world.

"SDHI" is derived from the initials of the group's full English name "SHANDONG HEAVY INDUSTRY", using a modern sans-serif font with a simple and powerful style, and the cold lines create a sense of industrial power.

Growing from the "i", the dual core of "Industry" and "Intelligence" brings together the power of industry and wisdom. It means that Shandong Heavy Industry, with its rich history, is rooted in the fertile soil of industry and takes on the heavy equipment of the country; With industrial wisdom, it breaks through technological bottlenecks and iterates the power of industrial upgrading.

With six major segments in hand, we are focused on our core business, constantly striving to climb higher, and committed to building a leading technology, green development, world-class high-end equipment multinational group.

"Heavy Industry" is interpreted as the abbreviation "HI", representing Shandong Heavy Industry, as the anchor of Shandong's high-end equipment manufacturing industry and a world-class enterprise, has always carried forward the spirit of tireless efforts, always leading the trend and always striving for the first place, making China intelligent manufacturing visible to the world.

"HI" also carries a second meaning: Shandong Heavy Industry, as a multinational industrial equipment group, says hi to the world with an open and confident attitude. It expresses a warm invitation to global partners.

Shandong Heavy Industry's Chinese font, with a combination of horizontal and vertical thickness contrasts and micro-circular corner techniques, gives dynamic balance in a rigorous structure, carries the precision of industrial manufacturing, and conveys a stable and reliable corporate character.

The film concludes with Shandong Heavy Industry's new brand mission – Tech Empowered, Future Equipped.

Shandong Heavy Industry will take "green + technology" as its core, break through cutting-edge technologies, drive industrial transformation and upgrading as well as value chain creation, and strive to build a sustainable development ecosystem where people, society and the environment coexist in harmony, contributing heavy industry power to promoting social progress.